Privacy Policy

Introduction

Lidl, LLC and its affiliated companies ("the Company," "Lidl," "We," "Us," or "Our") respect your privacy and are committed to protecting it through our privacy practices as described in this Policy.

This Policy describes the personal information we collect, how we use it, and the choices you have regarding your personal information. This Policy applies to the personal information that Lidl collects offline when you shop in our stores or online through our website, mobile application, and any other Lidl-owned websites (collectively, the "Platforms") that link to this Policy.

Please read this Policy carefully to understand our practices regarding your personal information. This Policy may be updated from time to time (see "Changes to Our Privacy Policy"), and your continued use of our stores or online Platforms after such changes constitutes your acceptance of those changes.

Children Under the Age of 13

Our online Platforms are not intended for children under the age of 13. No child under the age of 13 may provide any information, whether personal or otherwise, through any of our online Platforms. We do not knowingly collect personal information from children under the age of 13. If you are under 13 years old, do not use or provide any information on this online Platform or through any of its features, make any purchases, use any interactive features, or provide us with any personal information, including your name, address, telephone number, email address, or any username or nickname. If we learn that we have collected or received personal information from a child under the age of 13 without verified parental consent, we will delete that information. If you believe that we may have information from or about a child under the age of 13, please contact us at dataprotection@lidl.us.

Information We May Collect

Information You Provide to Us

The information we collect may include:

• Information you provide when completing forms, including personal details and contact information when registering, subscribing to programs, newsletters or promotions, submitting documents, reporting problems, or requesting additional services. This also includes information provided when participating in contests, sweepstakes, or promotions.
• Information about your dietary preferences and shopping habits.
• Information about your purchases and activities in our stores.
• Any other personal information you choose to provide, such as photographs, shopping lists, or other data related to your use of our Platforms.
• Records and copies of your correspondence with us.
• Your responses to surveys.
• Your search queries on our Platforms.

To the extent that you provide information on external social media platforms (such as Facebook or Twitter), such information is published and transmitted at your own risk and is subject to the privacy policies of those platforms.

If you use Lidl's referral features (for example, sharing a friend's email address), Lidl may use that email address to send a message on your behalf. By using these features, you represent that both you and the recipient reside in the United States and that you are authorized to provide the recipient's email address.

Information We Collect Automatically

When you browse and interact with our Platforms, we may automatically collect information about your devices, browsing actions, and usage patterns, including:

• Details of your visits to our Platforms.
• Information about your device and Internet connection (such as IP address, operating system, browser, etc.).
• Location information (if you provide your consent).

Our servers do not currently respond to "Do Not Track" signals.

Although much of this information is statistical or aggregated, it may include personal information or be combined with other information that we collect or receive from third parties.

Technologies We Use

• Cookies
• Flash Cookies
• Web Beacons
• Geolocation Technologies

You may disable certain technologies through your browser or cookie settings, although doing so may limit access to certain features.

Use of Cookies and Third-Party Technologies

Some content or advertisements displayed on our Platforms are provided by third parties that may use cookies and other technologies to collect information about you over time and across different websites. This information may be used to provide interest-based advertising.

We work with providers such as Google, which use cookies and similar technologies. You can review their privacy practices at http://www.google.com/policies/privacy/partners/ and opt out by using tools such as the Google Analytics Opt-out Browser Add-on.

How We Use Your Information

We use your information to:

• Provide benefits associated with loyalty programs.
• Present our Platforms.
• Provide information about products and services.
• Communicate with you.
• Manage your account.
• Maintain security.
• Fulfill our contractual obligations.
• Notify you of changes.
• Enable interactive features.
• Personalize services and advertising.
• Conduct research and analysis.
• Use your information for other purposes with your consent.

We do not sell your personal information to third parties.

Disclosure of Information

We may share your information with:

• Our affiliated companies.
• Our service providers.
• Buyers in the event of a merger or acquisition.
• Legal authorities when required by law.
• To protect our rights, property, or safety.
• With your consent.

Your Choices Regarding Your Information

You may manage:

• Promotional communications.
• Access to your personal information.
• Correction of your information.
• Deletion of your data.
• Opting out of targeted advertising.

Data Security

We implement measures designed to protect your data; however, transmission over the Internet is not completely secure. You are responsible for maintaining the confidentiality of your login credentials.

Changes to This Policy

We may update this Policy from time to time and will notify you of any changes by updating the effective date shown below. We encourage you to review this Policy periodically.

Contact Us

For requests regarding your personal data, please visit our privacy portal or contact us at:

customercarehelp@lidl.us

For any questions regarding this Policy:

dataprotection@lidl.us

Effective Date: May 8, 2018

Last Updated: July 1, 2023